Founder & Managing Director
Initially starting out in a rented home garage, LINKfire was founded by Alistair as a Fire Extinguisher Servicing business in 1997. Since then, Alistair has grown the business to become a major Tier 2 company, with more than fifty full-time employees, who now service over 6750 properties throughout Victoria.
Alistair has always been a people person, and it’s that very adage that forms the core values of honesty, integrity and care in his company today. He’s also a firm believer in delivering service excellence, coupled with client-centric relationships that are about connecting to bring about desired outcomes, rather than being contract-based.
“I pride myself on not making our clients feel they are locked-in on any basis. I believe that happy clients are more prone to stick around if they feel valued. And I feel that this is one of the main reasons we have so many long-standing clients on our books today. It’s something that has been engendered into every member of the LINKfire Team. We work together for the greater good, and that’s a winning combination for all concerned.”
Having begun his life as a fourth generation, farmer’s son, near Myrtleford, Alistair became a qualified Motor Mechanic, before embarking on journey around the world for ten years. Today, supported by a high-energy management and leadership team, Alistair focuses his time on developing opportunities and innovation within the Building Services and Strata industries, to keep LINKfire at the front of the pack.
The maintenance of Fire and Essential Safety Measures is the central focus of LINKfire. However, over the years, the popularity of Alistair’s brand of service has now expanded into multiple programmed building maintenance areas - beyond fire and ESM. This is an offering that’s proven to be obviously well-received, due largely to the ability of LINKfire to provide a genuine ONE STOP SHOP, 24/7, 365 Days a Year support network, involving their entire team of FPAS Accredited technicians (including Plumbing, Electrical, Mechanical, and even Car Stacker servicing).
Alistair is an active member in the fire industry peak body, FPAA, and sits on the TAC1 Technical Advisory Committee. He is also Chairman of STMG Leadership Committee, is a member of the CEO Institute, and has enjoyed many years as the primary sponsor / supporter of the Owners Corporation’s key industry body, Strata Community Australia (SCA). Suffice to say, Alistair has made it his business to deeply understand the fire and strata industries.
Alistair maintains a uniform message in his dealings with everyone, and that is “to deliver a team focus on being a positive and supportive leader who values strong company culture, blended with the best of breed in consistent customer service, with the client experience always front of mind.”
Keith began as a LINKfire Estimator, and was soon promoted to Operations Manager. Now, as our General Manager, he leads the whole team on a day-to-day basis. Keith’s responsibility, within LINKfire, is to oversee all aspects of the company, to ensure the team is delivering on the expectations and consistently high standards we set for ourselves, knowing, full well, that that’s what our clients count on. Now, having been with us for seven years, Keith regularly liaises with our clients, including Owners Corporation, Building, and Facilities Managers.
“To me it’s all about the relationships we build, and that means I’m passionate about LINKfire, and about recruiting the right, highly-trained and like-minded people who will complement our ever-growing team. One of the best aspects of our company is that we’re always conscious that we’re dealing with ‘real’ people every day, and every one of us (from Leadership to our Technicians and Customer Service), works hard to create strong partnerships with our clients – and that’s something we’re super proud of.”
Keith’s earlier career opportunities established his drive to provide the highest levels of service in all things, which included six years working in Administration and Project Management with the Metropolitan Fire Brigade (MFB), assisting the MFB’s Commanders and Chief in serving the community. And in all of his various roles, one thing has always been front of mind - People.
“We look after all types of clients (from single shop owners, Owners Corporation and Facility Managers, to schools, and investors who lease single dwellings and factories), and I am constantly reminding our team that we have a company mandate to give them the service we promise, with open communication. We don’t have to be the biggest, but we need to do it better than the rest. Our passion lies in following through with what we say we will do, so that we ensure we forge long-lasting client relationships. And that’s the LINKfire difference!”
Jess joined the team at LINKfire because she believes in what we stand for – pride in making the lives of our clients easier, making sure the job is done with a minimum of fuss, and ensuring that the customer service they receive is not just good… it’s exceptional!
Jess’s mandate is to direct the handling of your ESM services to the right people, because it’s important to us that your phone and email messages are received, and that you can relax and know that everything you’ve asked of us has been dealt with and delivered. Jess creates the overall company processes and procedures, and continually looks for ways to streamline efficiencies for both the benefit of our team and clients. She also co-ordinates the subsequent uploading of all of your pertinent information to our aBAS reporting system, which you, as a client can access through our website, and see exactly where things are at.
Customer Service is all about communication at LINKfire, and Jess is available to nurture and support all of our staff, but most of all our relationship with YOU. She’s often on the road, educating our clients on how to best use our information portal, onsite, and will readily provide you with help to maximise the full benefits of our comprehensive software system.
“Personalised service, with attention to detail about what you need from us, who you need to speak to, and how best to address your enquiry is what I’m all about. I strive to ensure that the experience you have (with any one of our team) is positive, that it reinforces your belief in why you trust in our expertise, and mostly the reason you wouldn’t want to go anywhere else for the services we provide.
What I love about LINKfire is that every member of our Customer Service, Technical and Management team has been hand-selected, to ensure that our culture for inspirational delivery is always uppermost in our minds. At LINKfire, we’re dedicated to ensuring the right people are trained and ready 24/7, 365 days a year, to meet your expectations and completely take care of your wishes and requirements – every single time. And we wouldn’t have it any other way.”
Marty came to us, at LINKfire, as an Electrical Service Technician, six years ago, and now leads the way as our Service Manager. Marty oversees our five Service Departments - covering Electrical, Portable Fire Equipment, Compliance and Fire Resistances, Fixed Systems, and Car Stackers – and he takes his leadership and training of our Technicians and Leading Hands very seriously.
“It’s my responsibility to uphold the high standards we’re known for at LINKfire, and especially when it comes to ensuring our clients’ properties’ Essential Services are properly maintained, and that any defects are explained in an easy-to-understand way. Our focus is always on providing uncomplicated ESM solutions to make the lives of our clients easier and less stressful. With the assistance of our office-based Service Team, and our on-road Service Technicians, we’re collectively able to build great partnerships with our clients and their properties. At LINKfire we’re proud of our quality of service, and I rate that as being a most important and successful key to our reputation for retaining so many long-term clients.”
Resolution-driven, Marty reports directly to our General Manager. Marty ensures that all of our on-road staff are qualified to a high standard, and are recognised by the FPAA, and the FPASS Accreditation Scheme. Under Marty’s leadership, the Service Team also attends fortnightly toolbox meetings and training sessions, and here, an opportunity is never missed to invite industry specialists as guest speakers to educate our people, which keeps us at the forefront of our game – because, at LINKfire, we’re always fully informed about the latest ESM standards and products.
“And all of those things serve to make the lives of our clients easier, because our focus is always on you and what you need.”
Sales & Marketing Manager
Chris is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets. His knowledge of the Fire and Safety industry is extensive, and our client owners, Directors, CEOs, and OC Managers find his depth of expertise very refreshing.
Chris is a very real point of contact in achieving the right outcomes and resolutions (with LINKfire), so that everyone who is associated with our company feels supported. To that end, Chris spends time getting to know our clients, and strives to make our mandate "to do it right, the first time", a major priority. The Sales Team consists of Relationship Managers, Sales Support Coordinators and Portfolio Managers - a team that under Chris's guidance is delivering service, support and response to our clients that is second to none.
In most situations, our service levels are black and white, but, as in all business transactions, there can be issues that require explanation and closure. Here, Chris walks tall, and utilises his comprehensive background in customer relationships excellence, to make certain that our clients attain peace of mind. Through seeking better ways to achieve safety measures that work for each of our individual site locations, as well as via thorough communication, Chris ensures that LINKfire's reputation for 'taking care of everything' is upheld, including delivering ESM Manager Training to many of the LINKfire clients.
"In my role, I'm continually looking for ways in which we can do what we do better, and I won't leave any stone unturned to accomplish solutions for our clients. Our aim at LINKfire is to make sure our customers are happy, that their needs are met, and that we perpetually add extra efficiency to our services - all of which translates to added growth opportunities for all parties."