SPOTLIGHT: Catrina Key
Catrina was employed by Linkfire in 2018, as her first full time job following the completion of year 12. Cat first started as a receptionist but moved quickly within the same year into the sales department as sales support, looking after a large portfolio of clients. Cat is responsible for all of the internal processes from coordinating our Property Assessment Team to attend sites, pricing and creating our programmed maintenance proposals, through to setting up new properties on our internal management systems.
Catrina’s ability to understand our client’s needs, and work with other departments to resolve problems and questions means that Cat is one of our clients favorite team members. It’s almost impossible to find someone to offer a bad word about her. (It helps that she is the friendliest, most courteous person in the world).
“The staff I work with at Linkfire are amazing. I have learnt so much since I first started working here; even from going on the road with the technicians, so that I could understand what their job entailed. As well as this, I have been given many opportunities to upskill and Linkfire have also organised a certificate 3 in business for me to do whilst still working full-time. ”
Founder & Managing Director
Initially starting out in a rented home garage, LINKfire was founded by Alistair as a Fire Extinguisher Servicing business in 1998. Since then, Alistair has grown the business to become a major Tier 2 company, with more than seventy full-time employees, who now service over 7250 properties throughout Victoria.
Alistair has always been a people person, and it’s that very adage that forms the core values of honesty, integrity and care in his company today. He’s also a firm believer in delivering service excellence, coupled with client-centric relationships that are about connecting to bring about desired outcomes, rather than being contract-based.
“I pride myself on not making our clients feel they are locked-in on any basis. I believe that happy clients are more prone to stick around if they feel valued. And I feel that this is one of the main reasons we have so many long-standing clients on our books today. It’s something that has been engendered into every member of the LINKfire Team. We work together for the greater good, and that’s a winning combination for all concerned.”
Having begun his life as a fourth generation, farmer’s son, near Myrtleford, Alistair became a qualified Motor Mechanic, before embarking on journey around the world for ten years learning valuable life, cultural, people and entrepreneurial skills. Today, supported by a high-energy management and leadership team, Alistair focuses his time on developing opportunities and innovation within the Building Services and Strata industries, to keep LINKfire at the front of the pack.
The maintenance of Fire and Essential Safety Measures is the central focus of LINKfire. However, over the years, the popularity of Alistair’s brand of service has now expanded into multiple programmed building maintenance areas - beyond fire and ESM. This is an offering that’s proven to be obviously well-received, due largely to the ability of LINKfire to provide a genuine ONE STOP SHOP, 24/7, 365 Days a Year support network, involving their entire team of FPAS Accredited technicians (including trades qualified Plumbing, Electrical, Mechanical, and even Car Stacker servicing). Alistair is an active member in the fire industry peak body, FPAA, and sits on the TAC1 Technical Advisory Committee.He is also is a member of the CEO Institute, and has enjoyed many years as the primary sponsor / supporter of the Owners Corporation’s key industry body, Strata Community Australia (SCA). Suffice to say, Alistair has made it his business to deeply understand the fire and strata industries. Alistair maintains a uniform message in his dealings with everyone, and that is “to deliver a team focus on being a positive and supportive leader who values strong company culture, blended with the best of breed in consistent customer service, with the client experience always front of mind.”
Keith began as a LINKfire Estimator, and was soon promoted to Operations Manager. Now, as our General Manager, he leads the whole team on a day-to-day basis. Keith’s responsibility, within LINKfire, is to oversee all aspects of the company, to ensure the team is delivering on the expectations and consistently high standards we set for ourselves, knowing, full well, that that’s what our clients count on. Now, having been with us for seven years, Keith regularly liaises with our clients, including Owners Corporation, Building, and Facilities Managers.
“To me it’s all about the relationships we build, and that means I’m passionate about LINKfire, and about recruiting the right, highly-trained and like-minded people who will complement our ever-growing team. One of the best aspects of our company is that we’re always conscious that we’re dealing with ‘real’ people every day, and every one of us (from Leadership to our Technicians and Customer Service), works hard to create strong partnerships with our clients – and that’s something we’re super proud of.”
Keith’s earlier career opportunities established his drive to provide the highest levels of service in all things, which included six years working in Administration and Project Management with the Metropolitan Fire Brigade (MFB), assisting the MFB’s Commanders and Chief in serving the community. And in all of his various roles, one thing has always been front of mind - People.
“We look after all types of clients (from single shop owners, Owners Corporation and Facility Managers, to schools, and investors who lease single dwellings and factories), and I am constantly reminding our team that we have a company mandate to give them the service we promise, with open communication. We don’t have to be the biggest, but we need to do it better than the rest. Our passion lies in following through with what we say we will do, so that we ensure we forge long-lasting client relationships. And that’s the LINKfire difference!”
Marty came to us, at LINKfire, as an Electrical Service Technician, six years ago, and now leads the way as our Service Manager. Marty oversees our five Service Departments - covering Electrical, Portable Fire Equipment, Compliance and Fire Resistances, Fixed Systems, and Car Stackers – and he takes his leadership and training of our Technicians and Leading Hands very seriously.
“It’s my responsibility to uphold the high standards we’re known for at LINKfire, and especially when it comes to ensuring our clients’ properties’ Essential Services are properly maintained, and that any defects are explained in an easy-to-understand way. Our focus is always on providing uncomplicated ESM solutions to make the lives of our clients easier and less stressful. With the assistance of our office-based Service Team, and our on-road Service Technicians, we’re collectively able to build great partnerships with our clients and their properties. At LINKfire we’re proud of our quality of service, and I rate that as being a most important and successful key to our reputation for retaining so many long-term clients.”
Resolution-driven, Marty reports directly to our General Manager. Marty ensures that all of our on-road staff are qualified to a high standard, and are recognised by the FPAA, and the FPASS Accreditation Scheme. Under Marty’s leadership, the Service Team also attends fortnightly toolbox meetings and training sessions, and here, an opportunity is never missed to invite industry specialists as guest speakers to educate our people, which keeps us at the forefront of our game – because, at LINKfire, we’re always fully informed about the latest ESM standards and products.
“And all of those things serve to make the lives of our clients easier, because our focus is always on you and what you need.”
Sales & Marketing Manager
Chris is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets. His knowledge of the Fire and Safety industry is extensive, and our client owners, Directors, CEOs, and OC Managers find his depth of expertise very refreshing.
Chris is a very real point of contact in achieving the right outcomes and resolutions (with LINKfire), so that everyone who is associated with our company feels supported. To that end, Chris spends time getting to know our clients, and strives to make our mandate "to do it right, the first time", a major priority. The Sales Team consists of Relationship Managers, Sales Support Coordinators and Portfolio Managers - a team that under Chris's guidance is delivering service, support and response to our clients that is second to none.
In most situations, our service levels are black and white, but, as in all business transactions, there can be issues that require explanation and closure. Here, Chris walks tall, and utilises his comprehensive background in customer relationships excellence, to make certain that our clients attain peace of mind. Through seeking better ways to achieve safety measures that work for each of our individual site locations, as well as via thorough communication, Chris ensures that LINKfire's reputation for 'taking care of everything' is upheld, including delivering ESM Manager Training to many of the LINKfire clients.
"In my role, I'm continually looking for ways in which we can do what we do better, and I won't leave any stone unturned to accomplish solutions for our clients. Our aim at LINKfire is to make sure our customers are happy, that their needs are met, and that we perpetually add extra efficiency to our services - all of which translates to added growth opportunities for all parties."
Sales Support Co ordinator
Kasey joined the LINKfire team in 2015 as a Receptionist and in 2016 was promoted to the role of Sales Support Coordinator. On a day-to-day basis, Kasey manages a team of property assessors and their work load ensuring the best possible service on our property inspections is delivered. During the years Kasey has worked at LINKfire, the professional relationships that have been built grow stronger every day by her providing knowledge of the Fire and Safety Industry.
"I'm extremely lucky to be working here. LINKfire is like a family. It's very welcoming, positive, motivating, and everything you'd want in a company culture. After being here for three years now I really love the on-going communication I have with our clients. Every client and every day is different, and, with the support we receive, we're all driven to get the job done."
Madison started at LINKfire in 2015 as a receptionist, and was soon promoted to service support. She is now our service co-ordinator, and leads the service team daily to ensure an exceptional level of service is delivered at all times.
Madison manages the work loads of our service support staff and works closely with all department leading hands, sales team and management.
Madison’s knowledge of the fire and safety industry is impressive and her work ethic and dedication to delivering our clients with the best experience possible is admirable.She ensures that the service team are fulfilling the LINKfire way of life – delivering customer service of the highest calibre and providing clear actions to resolve compliance and fire safety issues. “ I consider the LINKfire team my family. It’s a workplace I always dreamed of being a part of, and knowing I am a valued team member makes coming to work every day exciting. Every property and every job is different which keeps me on my toes. I particularly enjoy the contact I have with our clients and I believe I’ve built sustainable relationships as a result of this.” Over the past three years at LINKfire, Madison has developed relationships with clients through her knowledge of everything ESM and honesty in difficult situations – trust us, what she doesn’t know, she’ll find out.
Jennifer started at LINKfire 4 years ago as the receptionist before moving into the general administration role. In these roles she was able to learn the overall business and ESM industry to further her skills as Operations Support.
Jennifer now works with the both the Sales and Service departments to constantly improve LINKfire’s procedures and work flow, to the best of their abilities to ensure a great outcome for the clients.
“Due to the fantastic support from the management team at LINKfire, I have gained n great deal of knowledge of the ESM industry in a short space of time. The great culture at LINKfire has allowed me to grow both professionally and personally”
As the go to resource for all departments, Jen is part of the backbone of our business
Nicole came to LINKfire from her previous position at a multimillion-dollar company, for the family environment and opportunities she could see at LINKfire.
During her five years at LINKfire Nicole has successfully completed her Master’s Degree in Accounting whilst maintaining her full-time work load in the accounting department.
“I started when we had a small office of around 7 people and only 25 staff in total. The growth over the years has been phenomenal. It is the LINKfire culture and passion that is exciting to be around and a great environment to work in. I’ve learnt a lot over the years here at LINKfire with the great opportunities I have had - I continue to learn and grow every day”.
Nicole currently leads our accounts department, being responsible not only for accounting functions relating to our clients and as well as the multitude of accounting functions a company like LINKfire requires. Nicole is focussed on making sure our accounts department provides the highest level of service possible to our clients – be it processing invoices, reports and defect reports or answering client queries.
David joined the LINKfire team as a Fire Equipment Technician 9 years ago and has enjoyed years of experience dealing directly with onsite clients and tenants. This experience has earned him a solid technical understanding and a good feel for the needs of our clients.
Nowadays, his role centres around the day to day operations of the Fire Equipment Technician Group. This includes monitoring strict Planned Maintenance programs for all of our sites, ensuring tasks are completed within client expectations and regulatory requirements.
“I enjoy working with our friendly, hardworking and conscientious technicians. We never lose sight of the fact that our clients are the reason we come to work. We work together to create a culture that is geared towards good outcomes for all of our clients. “
Our team is dedicated to ongoing training and continual improvement and we invest significant time and effort to ensure we keep ahead of an ever-changing industry
Compliance Team Leader
Michael is responsible for the compliance department’s administration and development, building assessments and reports, document interpretation, ESM advisory and support, evacuation plan manufacturing, technical site setups, and narrating legislative directives.
Michaels role is to oversee the day to day running of the compliance department ensuring technicians are educated and confident in their capabilities to interpret and assess fire systems.
With a trade qualification and having education in building surveying, fire safety engineering and civil engineering,
Michael has naturally developed into his role as the compliance department team leader. Michael’s skill set make him ideal in dissecting and interpreting the many aspects of ESM requirements, becoming a point of call for LINKfire in technical advice and legislative analysis.
“In an environment that constantly evolves with the advancement of the construction industry and the corresponding legislative requirements, knowledge is a key to success. At LINKfire we ensure our technicians understand the latest design and operations of all active and passive fire systems, to ensure the highest quality of service for our customers.”
Ryan has been with LINKfire since commencing as an equipment technician in 2004. Working his way through the ranks he is now one of our senior leading hands, responsible for setting up new properties, and working with technicians on complicated systems. His attention to detail, accuracy and knowledge is why he is a well-known and respected figure in the industry.
“Even though we’ve seen some amazing growth, the small business family values that started LINKfire are still present today. The company wide culture means we are all treated with respect and trust. After more than 14 years I still enjoy everyday at LINKfire . .”
SPOTLIGHT: Dennis Thompson
Property Assessment Team
Dennis started with Link Fire more than 10 years (he must be doing something right). He started as a portable’s technician, moved into ESM reporting, then and still now, quoting for new sites as a key member of our Property Assessment Team.
“When I first started there were only 7 people in Alistair’s business, now there’s around 70. I have seen a big change in Link Fire, and properties getting larger and more complicated. We are always learning on the job, coming across new ESM requirements. Which keeps us on our toes with new regulations. I have enjoyed being part of this business growing, developing and learning lots of new skills along the way. “